The
Guinness Book of World Records has declared
that Joe Girard is, "The World's Greatest
Salesman." |
During
his amazing career selling cars, Joe, for
twelve straight years, sold more automobiles
than any other salesperson. Period. In fact,
as an individual, Joe sold more cars than
most dealerships sell in total, and all of
them at retail! |
Coming
from difficult and humble beginnings, Joe
had been forced out of high school and fired
from more than forty jobs! |
But
in 1949 things began to get better. Joe met
a man who "took him under his wing",
teaching him how to be a successful building
contractor. Joe became pretty successful,
so in 1961 he contracted to construct several
private homes. |
Unfortunately,
he had made the mistake of accepting the word
of a real estate speculator that told him
the area was to have a sewer system installed.
Instead of checking things, Joe took the man's
word for it. |
He
soon found out it just wasn't true. Individual
septic tanks had to be installed for each
house, which meant the homes became greatly
de-valued. |
As
a result of the error, Joe lost his business.
He found himself with no job, no savings,
and $60,000 in debt. Oh, and it was also the
Christmas season. |
To
make things even worse, on a cold day in January,
Joe's wife June tearfully told him there was
no food in the house and the kids were begging
for something to eat. |
On
that day, Joe Girard found himself at the
rock bottom of the barrel. |
Joe
had a choice: Either see his kids starve or
go out and find a job, any job! After begging
and pleading with the manager of a local automobile
dealership to hire him, the manager finally
gave in and provided Joe with a small desk
at the very back of the showroom. |
Just
before closing time that day, Joe's first
customer walked in. He said to himself, "There's
no way this guy is getting out of here without
buying a car from me." |
Joe
remembered that his hungry kids were at home,
then he looked at the customer and saw...
a bag of groceries! |
Within
a month, Joe became so successful at selling
automobiles that the manager fired him! He
was simply too aggressive and the other salesmen
were very upset. |
But
Joe had finally found his calling, and it
wasn't very long at all before another dealership
hired him, where he worked until he retired
in 1978. |
Recalling
that very first sale, and explaining what
made him "The World's Greatest Salesman",
Joe says this: |
"Want.
My want. That was all I knew. And that want
was enough to drive me to say and do enough
of the right things to sell that customer
a car. I am not saying that that's all there
is to it, then or now, but that is most of
it." |
"If
you want, and know what you want, you will
have most of the tools you need to be a successful
salesman. I mean that. Nobody can be a successful
salesman without wanting. Wanting something
very much. And the more you want, the more
you drive yourself to do what it takes to
sell." |
"Once
I visualized that first customer as a bag
of groceries to take home to my family, he
was sold, whether he knew it or not." |
| We
might not ever become the world's greatest in
what we do, but we can become the best we can
possibly be at it. It all starts, continues,
and ends with one simple word: DESIRE. |
What
does it take to climb to the top in sales?
Why do some sales people make several times
more sales than the others? What is the secret
that all top sales people share? |
| The
Guinness Book of World Records has declared
that Joe Girard is, "The World's Greatest
Salesman." |
During
his amazing career selling cars, Joe, for
twelve straight years, sold more automobiles
than any other salesperson. Period. In fact,
as an individual, Joe sold more cars than
most dealerships sell in total, and all of
them at retail! |
Coming
from difficult and humble beginnings, Joe
had been forced out of high school and fired
from more than forty jobs! |
But
in 1949 things began to get better. Joe met
a man who "took him under his wing",
teaching him how to be a successful building
contractor. Joe became pretty successful,
so in 1961 he contracted to construct several
private homes. |
Unfortunately,
he had made the mistake of accepting the word
of a real estate speculator that told him
the area was to have a sewer system installed.
Instead of checking things, Joe took the man's
word for it. |
He
soon found out it just wasn't true. Individual
septic tanks had to be installed for each
house, which meant the homes became greatly
de-valued. |
As
a result of the error, Joe lost his business.
He found himself with no job, no savings,
and $60,000 in debt. Oh, and it was also the
Christmas season. |
To
make things even worse, on a cold day in January,
Joe's wife June tearfully told him there was
no food in the house and the kids were begging
for something to eat. |
On
that day, Joe Girard found himself at the
rock bottom of the barrel. |
Joe
had a choice: Either see his kids starve or
go out and find a job, any job! After begging
and pleading with the manager of a local automobile
dealership to hire him, the manager finally
gave in and provided Joe with a small desk
at the very back of the showroom. |
Just
before closing time that day, Joe's first
customer walked in. He said to himself, "There's
no way this guy is getting out of here without
buying a car from me." |
Joe
remembered that his hungry kids were at home,
then he looked at the customer and saw...
a bag of groceries! |
Within
a month, Joe became so successful at selling
automobiles that the manager fired him! He
was simply too aggressive and the other salesmen
were very upset. |
But
Joe had finally found his calling, and it
wasn't very long at all before another dealership
hired him, where he worked until he retired
in 1978. |
Recalling
that very first sale, and explaining what
made him "The World's Greatest Salesman",
Joe says this: |
"Want.
My want. That was all I knew. And that want
was enough to drive me to say and do enough
of the right things to sell that customer
a car. I am not saying that that's all there
is to it, then or now, but that is most of
it." |
"If
you want, and know what you want, you will
have most of the tools you need to be a successful
salesman. I mean that. Nobody can be a successful
salesman without wanting. Wanting something
very much. And the more you want, the more
you drive yourself to do what it takes to
sell." |
"Once
I visualized that first customer as a bag
of groceries to take home to my family, he
was sold, whether he knew it or not." |
We
might not ever become the world's greatest
in what we do, but we can become the best
we can possibly be at it. It all starts, continues,
and ends with one simple word: DESIRE.
|
| By
, Sinu
(Adsbangalore.com Marketing Devision) |
